A long time practice in Hollywood, sneak previews of upcoming films are a good way to develop buzz about a film before its release. Now, Indian film distributors are starting to organize paid-preview screenings of movies at select theaters, usually a day before their release. Movies like Jo Bole So Nihaal and Parineeta were screened early in the past, and this week the new film Dus will be screened on Thursday night in select theaters in Mumbai.

This entry was posted on Wednesday, July 6th, 2005 at 4:46 pm and is filed under Bollywood, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.