A billboard campaign by The Foundation For A Better Life features a picture of Mahatma Gandhi working on his spinning wheel with “What made Gandhi Gandhi: Soul. Pass it on.” accompanying it, in a effort by the non-profit organization to promote ethical values. Gandhi was chosen because he “made a significant impact on society because of his commitment, his dedication, and the ’soul’ he allowed others experience,” according to a representative of the foundation. Others features in the campaign include Abraham Lincoln, Mother Theresa, and Erik Weihenmayer, the blind man who scaled Mount Everest.

This entry was posted on Wednesday, July 13th, 2005 at 12:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.