Fashion in India is no longer just for kicks- it’s big business, and serious. The Moschino fashion show proved that things are changing for Indian fashion, becoming more hi-end.

…the Moschino show, held recently in Mumbai, was indicative of big changes in the way business is done in the Indian hi-end fashion industry. The show was slick, short and chic, with no room for tomfoolery, i.e. cloaking shoddy entertainment in the name of fashion.

With a turnover of 250 million Euros (2004), this label owned by AEFFE Fashion Group, (one of the biggest Italian Fashion conglomerates which also own brands Alberta Ferretti, Jean Paul Gaultier and Pollini) is here to do serious business. And they are doing it by one very sacrosanct rule: brand consistency at any cost.

Just as all of India’s business grows, fashion evolves as well. Music, movies, and fashion are all becoming more intricate, more spectacular as India becomes more a force in the global market.

This entry was posted on Tuesday, October 18th, 2005 at 2:44 pm and is filed under Fashion, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.